DeepMagic Privacy Policy

Protecting your private information is our priority. This Statement of Privacy applies to,, and DeepMagic’s point-of-sale locations and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to DeepMagic include,, and DeepMagic’s point-of-sale locations. The DeepMagic website and software infrastructure includes an omni-channel retail platform, including an e-commerce site, a digital wallet, and physical point-of-sale locations. By using the DeepMagic website or system, you consent to the data practices described in this statement.

Collection of your Personal Information

In order to better provide you with products and services offered on our Site, DeepMagic may collect personally identifiable information, such as you’re a) First and Last Name, b) your E-mail Address, or c) your Phone Number.

Before you purchase DeepMagic's products and services in our stores, we collect billing and credit card information. This information is used to complete purchase transaction.

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when buying products in our unattended Point-Of-Sale. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Use of your Personal Information

DeepMagic collects and uses your personal information to operate its website(s) and points-of-sale and deliver the services you have requested. DeepMagic may also use your personally identifiable information to inform you of other products or services available from DeepMagic and its affiliates.

Sharing Information with Third Parties

DeepMagic does not sell, rent or lease its customer lists to third parties.

DeepMagic may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to DeepMagic, and they are required to maintain the confidentiality of your information.

DeepMagic may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on DeepMagic or the site; (b) protect and defend the rights or property of DeepMagic; and/or (c) act under exigent circumstances to protect the personal safety of users of DeepMagic, or the public.

Tracking User Behavior

DeepMagic may keep track of user actions and behavior on our websites or in our stores, in order to determine which products are the most popular or other statistics about our user base. This data may be used to deliver customized content and advertising within DeepMagic to customers whose behavior indicates that they are interested in a particular topic or a particular product category.

Video and Image Capture Inside Stores

Inside our point-of-sale we record video of merchandise and shopper behavior. The data is analyzed by computer algorithms to determine which shopper or user purchased which product. We also store certain image data for review by a human if a transaction is challenged by the shopper.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by DeepMagic. This information can include: your IP address, browser type, domain names, access times, mobile phone type, and referring website addresses. This information is used for the operation of our service, to maintain quality of the service, and to provide general statistics regarding the use of DeepMagic websites, stores, and apps.

Use of Cookies

DeepMagic’s websites may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize DeepMagic pages, or register with DeepMagic site or services, a cookie helps DeepMagic to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same DeepMagic website, the information you previously provided can be retrieved, so you can easily use the DeepMagic features that you customized.  

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the DeepMagic services or websites you visit.


Our websites and mobile apps contain links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Security of Your Personal Information

DeepMagic secures your personal information from unauthorized access, use, or disclosure.

When personal information (such as a credit card information) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Security of Credit Card Information

DeepMagic never stores credit card numbers. Instead, we use third party payment processors to tokenize credit card information and then use the tokens to charge the card.

Children Under Thirteen

DeepMagic does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website or one of our stores.

E-mail Communications

From time to time, DeepMagic may contact you via email for the purpose of providing announcements, receipts, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from DeepMagic or click on a link therein.

If you would like to stop receiving marketing or promotional communications via email from DeepMagic, you may opt out of such communications by Customers may select to unsubscribe from emails by clicking the UNSUBSCRIBE button.

External Data Storage Sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted.

Changes to this Statement

DeepMagic reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

DeepMagic welcomes your questions or comments regarding this Privacy Policy. If you believe that DeepMagic has not adhered to this Policy, please contact DeepMagic at:

Mailing: DeepMagic Inc. , 137 Varick Street, Floor 2, New York, NY 10013


Phone: (917) 722-6601


Effective as of January 21, 2019